Dr. Sara Diamond
Sara Diamond is the President of OCAD University, Canada's "university of the imagination". She holds a PhD in Computing, Information Technology and Engineering from the University of East London, a Masters in Digital Media theory from the University of Arts London and Honours Bachelors of Arts in History and Communications from Simon Fraser University. She is an appointee of the Order of Ontario and the Royal Canadian Society of Artists. While retaining OCAD University's traditional strengths in art and design, Diamond has guided the university in becoming a leader in digital media, design research and curriculum through the Digital Futures Initiative, new research in Inclusive Design, health and design, as well as in sustainable technologies and design.

She is a data visualization, wearable technology and mobile media researcher, artist and designer. She developed www.codezebra.net, a social media software and performance and responsive fashion environment. Her artwork is held by prestigious collections such as the Museum of Modern Art, NYC and the National Gallery of Canada.
Three related factors appear to be relevant in allowing an understanding of online behaviors: attention (the time that individuals and groups expend); influence (the relationships between ideas, products and behaviors) and affect (the emotions and sentiments that are expressed in relation to ideas and products). The extraction of accurate data, then the analysis of these factors in online behavior, and the charting and representation of relationships between these factors poses a significant challenge. For one thing, these factors need to be related to specific content. Data analytics and visualization tools are needed to represent each factor and to chart these relationships. There is very little research to date that works across these fields. This large-scale project seeks to shed light on each element of online social media practice and to then draw relationships between these elements.
CIVDDD Video Series
Sara Diamond, co-principal investigator for CIVDDD, discusses research into the field of data analysis and...
Research Sub-project
Enhanced Identification and Visualization of Relevant Social Media
Nick Cercone
Faculty Researcher, York University
David Schnitman
BA, OCAD University
Dione Scott
Master of Design student, Strategic Foresight and Innovation
Ehsan Omidi
MSc Student, York University
Elnaz Delpisheh
Postdoctoral Fellow, York University
Emad Gohari
MSc Student, Computer Science, York University
Heidar Davoudi
PhD Candidate, York University
Jessica Peter
Undergraduate Student in Digital Futures, OCAD University
Martin Dimkovski
PhD Candidate, Computer Science, York University
Morteza Zihayat-Kermani
PhD Candidate, York University
Phuong Vu
MA student, Digital Futures, OCAD University
Shane Zhao
Undergraduate student, Computer Science, York University
Stephen Keller
MA student, Digital Futures, OCAD University
Steve Szigeti
Post-Doctoral Fellow, OCAD University